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EORS

How Myntra is redefining fashion & lifestyle e-commerce

A look at what sets apart fashion and lifestyle online marketplace Myntra that houses over 23 lakh styles from 6000 national and international brandsFounded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in 2007, Myntra started as an online...

Myntra’s 18th end of reason sale (EORS) records 50% new customer growth

While 45% of the growth came from metros including Bengaluru, Delhi, Mumbai, Pune and Hyderabad, 55% of the demand came from non-metros Bengaluru:  Fashion e-commerce platform Myntra's 18th edition of bi-annual end of reason sale (EORS) has recorded nearly 50% growth...

Myntra registers 130,000 first-time shoppers from non-metros on day 1 of its EORS sale

More than 50% of the 130,000 first-time shoppers participating on Day 1 of the 17th edition of Myntra’s End of Reason Sale were womenBengaluru: The 17th edition of Myntra's flagship EORS (End of Reason Sale) that kickstarted on 10...

3.5 million customers shop during the 12th edition of Myntra’s EORS

Myntra concluded the 12th edition of its EORS, with 10 million+ items sold, towards the end of the four day event that began on June 19. Shoppers across the country placed about 4 million orders, across multiple categories, of...

Myntra acquires 2.5 lakh new customers on day 1 of EORS

The 12th edition of Myntra’s flagship EORS, opened to a thumping reception from shoppers, with the fashion behemoth selling over 15 lakh products during the first 12 hours. Consumers in tier II and III cities have exhibited positive sentiments and...

Myntra eyes 3 million shoppers, expects tier-II, III markets to contribute over 40 pc of EORS sales

Fashion e-tailer Myntra on Monday said it expects about 3 million people to shop on its platform during its End of Reason Sale (EORS), slated for later this month, and tier-II and tier-III markets to contribute over 40 percent...

Myntra registers 50 pc rise in end of season sale

Myntra, the Flipkart-owned e-commerce platform, on Thursday announced that the 11th edition of its flagship 'end of season' sale had set a record by garnering 50 percent more orders, compared with last year.The four-day fashion carnival witnessed 2.85 million...

EORS: Myntra records 47 pc y-o-y growth; adds 5 lakh users

The 8th edition of Myntra’s flagship, ‘End of Reason Sale’ concluded with the fashion major recording 47 percent yoy growth and grossing 8X sales over normal days at the end of the four day sale, its highest ever during...

Myntra clocks Rs 5 crore within the first five minutes of the sale

The 7th edition of Myntra’s End of Reason Sale (EORS) opened at 12:00 am on December 22 to a great start with Myntra clocking Rs 5 crore in the first five minutes. Myntra witnessed 500 per cent rise in...

Myntra clocks Rs 5 crore within the first five minutes of EORS

The 6th edition of Myntra’s End of Reason Sale opened at 12 AM on June 24 to a record-breaking start with revenues of Rs 5 crore within the first five minutes. About 1.6 lakh customers with VIP slots to...
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