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Deepak R. Ajwani

Innovation & creativity will drive men’s ethnic wear market

Rising fashion enthusiasm among Millennials, increase in the number of emerging fashion designers and the advent of digital and mass marketing strategies by fashion brands have substantially transformed the men’s ethnic wear market in India. Various men’s wear brands...
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John Jacobs targets 6 million consumers in three years to become India’s largest eyewear brand: Apeksha Gupta, CEO

Apeksha Gupta, chief executive officer of John Jacobs, talks about the premium eyewear brand’s strategic priorities, omnichannel journey, marketing...
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