Crocs India Pvt. Ltd

Surabhi Agrawal, Head of Merchandising, Crocs India Pvt Ltd

Surabhi Agrawal has been part of the retail industry for nine years now. Prior to joining Crocs, Surabhi Agrawal was associated with footwear brand Clarks, retail chain Max - a part of Dubai based Landmark Group - in buying, merchandising...

5 winning strategies for buying and merchandising in retail

In the last few years, we have witnessed enough discussions on Omnichannel strategies, digital strategies from a marketing lens, customer loyalty, and shopper experience. Yet, the focus on Buying and Merchandising strategies in the new world has been virtually...

Deepak Chhabra appointed as MD of Crocs India

US footwear brand Crocs has appointed Deepak Chhabra as the new managing director for India business, the company said in a statement. Nissan Joseph, who has lead the Indian operations of the brand for three years will take up the...

Kids Fashion Goes Online

The fact that the market for kids’ clothing and accessories has been dominated by offline shops and supermarkets is soon changing with several online retailers taking over this niche segment, the kids’ clothing industry is definitely riding new waves. While...

First exclusive from Crocs

Crocs India Pvt. Ltd (CIPL), the Indian subsidiary of Colorado-based footwear retailer Crocs Inc., has opened its first exclusive store in India at Pune. Speaking to media at the launch, Mark Langhammer, managing director, CIPL, said: “We are looking at...
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Neeru’s to focus on omnichannel retail and mobile commerce for a seamless shopping experience

The presence on social media helped Neeru’s acquire a voice and mobile commerce, which helped them to know the...
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