consumer behavior

Reframing the Future Beyond COVID: Revival strategies deployed by Indian consumer brands

Early lockdown in India helped contain mass transmission of COVID-19 as compared to other nations. However, it dented economic activity. India is now on the path of recovery with consumers adapting to the new normal and slowly shifting to...

87% Indians will pay to get convenience: Facebook Survey

Facebook commissioned Ipsos to survey 12,500 online people aged 18-64 across 14 global markets during August-September 2020 and found that, around the world, people are on the hunt for new ways to reclaim their time, find joy in online...

How COVID-19 changed retail, shopping behaviour of consumer

The widespread restrictions due to the COVID-19 pandemic changed shopping behaviour dramatically with many people stocking up on hand sanitisers and toilet papers, while shelters across the US are running out of pets to adopt as consumers take comfort...
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Over 41,000 sub-standard toys seized after mandatory quality certification

A Quality Control Order for toys was issued on February 25, 2020, through which toys have been brought under...
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