Brand Marketing
Leaders Ink
Cracking the rural retail code
Strategies for brands to successfully penetrate India’s rural markets
The rural market in India is rapidly expanding, creating an opportunity for brands to establish themselves among rural consumers. Small towns and villages are surpassing cities and propelling the demand for...
Fashion & Lifestyle
Gjepc facilitates India’s first jewellery exports through courier from Mumbai
PTI -
The development is a significant leap forward in simplifying international trade and will further enhance the industry growth and open up new avenues for exports, especially in the e-commerce segment, says GJEPCMumbai: The Gem and Jewellery Export Promotion Council (GJEPC)...
Spotlight
Zoho crosses 10 crore users globally
PTI -
Zoho has become the first bootstrapped SaaS company to reach the milestoneNew Delhi: Chennai-headquartered SaaS company Zoho said it has surpassed 10 crore users globally.Zoho has become the first bootstrapped SaaS company to reach the milestone, the firm said...
E-Commerce
Krafton India ropes in Bollywood actor Ranveer Singh as BGMI brand ambassador
PTI -
With this collaboration, Krafton will launch its Play Pure campaignNew Delhi: E-sports company Krafton India on Tuesday said it has roped in Bollywood actor Ranveer Singh as its brand ambassador for Battlegrounds Mobile India (BGMI).With this collaboration, Krafton will...
E-Commerce
Need to broaden participation to expand digital commerce in India: ONDC’s Koshy
PTI -
"Today's digital commerce in the country, is limited to 10 per cent and just 2-3 per cent on the buyer side, so we need to broaden and expand the participation so that the current levels can go up to...
Latest News
Avanti Feeds draws multi-pronged strategy for growth, to hold at least 51% in pet care JV
PTI -
The strategy includes focusing on value-added exports, newer markets, ready-to-eat shrimp products, and a foray into the pet food business in a joint venture with a Thai companyKolkata: Leading shrimp feed, processor and exporter Avanti Feeds Ltd Group is working...
Marketing
5 Secrets to building brands that last by brand gurus
Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant
New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...
In Focus
5 brands that achieve maximum impact with minimum advertising
These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers
Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...
People
Nykaa CEO Falguni Nayar steps in to guide marketing function directly post resignation of CMO
PTI -
Chief marketing officer Shalini Raghavan is among few executives who have stepped down over the last six monthsNew Delhi: Nykaa's Founder and chief executive officer Falguni Nayar has stepped in to "guide" and steer the marketing function directly, following...
Entertainment
Ten brands trying to capitalize on the Barbie Mania
Discover the list of national and global retail brands that have come out with special Barbie: The Movie collections which should also be credited for keeping the Barbiecore buzz intact
Bengaluru: Brand collaborations are nothing new, especially among fashion, beauty,...
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Latest News
Patanjali Foods to evaluate proposal to buy Patanjali Ayurved’s non-food business
Patanjali Foods will consider acquiring brands like Dant Kanti and Kesh Kanti of Patanjali AyurvedNew Delhi: Patanjali Foods Ltd,...
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