Brand Marketing

These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...

The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...

The current focus of Zouk is to move ahead with the FY24 blueprint for growth, including more offline stores that would boost brand visibilityNew Delhi: With the recent launch of its flagship store in Mumbai, lifestyle and fashion accessory startup...

Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...

The initiative, organized in partnership with Organic India, was held on account of World Earth DayNew Delhi: Vegas Mall, along with natural products brand Organic India, had organised the 11th edition of the Dwarka Half Marathon and Charity Run on...

Nikhil Gulati will be responsible for all the brand, social and content efforts across media in his new role at CloviaDelhi NCR: Clovia, a fashion, lingerie and personal care brand, has appointed Nikhil Gulati as its head of brand...

Priyankar Singh holds more than 14 years of experience in Marketing, Brand Strategy, and Communication across North and South IndiaGurugram: Barista Coffee Company, a chain of espresso bars and cafes has appointed  Priyankar Singh as the General Manager of...

When I started my career more than two decades ago, one of the job titles I was given was 'Marketing Executive' and what I really did was sell to Mom-and-Pop stores and not even once did spend any time...