Aneeth Arora

Checkmate

Argyle, plaid and gingham make a stunning debut as horizontal stripes make a play for fashion aficionados It is a game of checks and balances on the catwalk as style gurus are experimenting with un-trammelled and somewhat whimsical charms of...

Neel Sutra- The Latest Addition to Luxury Retail

Neel Sutra, a concept fashion store is launching at The Oberoi Gurgaon this weekend. The main focus of this store would be on handwoven textiles. With a deep-rooted love for Indian crafts, fashion designer Deepika Govind had a vision...

New multi-designer store ‘Atosa’ opens in Mumbai

Aparna Badlani and Azmina Rahimtoola have recently opened their new multi-designer store, Atosa, at Khar in Mumbai. Spread across 1,000 sq.ft, the store houses designers from India and Southeast Asia, all under one roof. At the launch, noted designers...

Go rustic

Fashion goes rustic for the coming season. Designers return to their roots with fabrics and embellishment touches that reflect different parts of their states. In the 70s the rural look was popular as kurtas and lehengas with large cotton...
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Neeru’s to focus on omnichannel retail and mobile commerce for a seamless shopping experience

The presence on social media helped Neeru’s acquire a voice and mobile commerce, which helped them to know the...
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