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Yepme Ropes in Shah Rukh Khan as Brand Ambassador

Yepme.com has roped in superstar Shah Rukh Khan as its brand ambassador. The online portal will introduce the legendary actor who is often touted as the national style icon as its brand ambassador, through an extensive television campaign for...

When it comes to E-commerce, Software Testing is a matter of survival!

E-commerce initiatives and business models which directly depend on the interent ecosystem, need comprehensive Software Testing. While online transactioning is the primary business process for some of the most successful corporations, it is a critical service offerred by the...

Snapdeal Opens 40 Fulfillment Centers in 15 Cities

Online marketplace Snapdeal.com has launched Snapdeal Plus service for sellers by opening 40 fulfillment centers across 15 cities in the country. This will further enable the expansion of same day delivery service for its 30,000 plus sellers. With a...

Guarding Your Chickens

As the saying goes, ‘If you forgive the fox for stealing your chickens, he will take your sheep.’ Yet many retailers in India continue to open outlets without investing in proper security systems. Amar Subhash, General Manager, Commercial &...

Shrink Order-To-Cash Cycle to Expand Profits

To succeed in emerging markets, your brand must conquer the inherent nuances specific to these markets. Mastering the art of the perfect order-to-cash cycle is a good place to start. For any brand plying its products in emerging economies,...

Analytics is a Critical Need for Retailers to Be Future-Ready

Customers today have access to a wealth of information even before they begin their shopping. To offer them the right product mix at the right price and through the right channel, retailers should know what they value the most....

Modern Retail: Better Times Ahead

Modern Retail has become  synonymous with convenience and ease. New buying behaviour   seen amongst the newer generation of consumers indicates that they prefer shopping at malls and would like to buy all their requirements under one roof, with complete...

“Analytics is a critical need for retailers to be future-ready”

Customers today have access to a wealth of information even before they begin their shopping. To offer them the right product mix at the right price and through the right channel, retailers should know what they value the most....

IRIS-TEG launches ‘Insights at the Speed of Business’

Business intelligence and analytics solutions provider IRIS-TEG has announced the launch of a new service offering, “Insights at the Speed of Business”, to help businesses make better decisions using analytics.A typical fact-based decision-making process has three steps. First, the...

IRIS-TEG tool to help retailers understand customers

Business intelligence and analytics solution provider IRIS-TEG has announced the release of a 'Customer Segmentation' model. Based on sound fundamentals of statistical sciences and econometrics, the model allows retailers to better understand the customer's buying behavior over a period...
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Emerging Tier- 2 retail hotspots in North India

The report from CBRE South Asia states that the total retail stock in 14 tier-2 cities stood at 29...
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