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American Swan

American Swan aims INR 300 crore GMV by mid- 2016

American Swan, an international fashion and lifestyle brand, is planning to increase its India headcount with an almost 30 to 40% increase in the next six months for major departments, including marketing, technology, merchandising, HR and finance. The brand is...

The Swan's got swag

American Swan, an online fashion and lifestyle brand exuding American spirit and lifestyle, can be best described as youthful, urbane and casually chic. Having become a rage in India, the brand is mulling overseas expansion next year.Not so long...

American Swan ropes in Sharad Thakur as Chief Marketing Officer

American Swan, an online fashion brand owned by The American Swan Lifestyle Company, has roped in Sharad Thakur as its Chief Marketing Officer (CMO). Having over 5 years in fashion and lifestyle eCommerce, Sharad will be responsible for taking American...

American Swan sign Yo Yo Honey Singh as its brand ambassador

The global online Fashion &lifestyle brand American Swan has signed up Yo Yo Honey Singh, famed Indian rapper, music composer and current singing sensation of Bollywood, as its brand ambassador. American Swan, launched in January 2013 offers authentic  smart casual wear...

Budget Still Ambiguous on Allowing FDI in E-commerce, Anurag Rajpal, American Swan

American Rajpal, Director & CEO, American Swan, feels that the Union Budget 2014-15 is still ambiguous on allowing FDI in ecommerce. Referring to the budget announcement that manufacturing units will be allowed to sell its products through retail including...


Brand mantra: Offering authentic smart casuals to people who seek an aspirational, glamorous yet restrained lifestyle. When you buy American Swan, you buy the ultimate expression of individual style- a combination of artistry and creativity.Product assortment: Men’s and women’s...
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Emerging Tier- 2 retail hotspots in North India

The report from CBRE South Asia states that the total retail stock in 14 tier-2 cities stood at 29...
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