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Ram Charan is Manyavar’s new brand ambassador

Actor Ram Charan will be seen in the new campaign of Manyavar named #TaiyaarHokarAiye marking the onset of the wedding and festive season Bengaluru: Men’s ethnic wear brand Manyavar has signed Indian actor Ram Charan as its new brand ambassador. Under...

5 brands that achieve maximum impact with minimum advertising

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

Nykaa CEO Falguni Nayar steps in to guide marketing function directly post resignation of CMO

Chief marketing officer Shalini Raghavan is among few executives who have stepped down over the last six monthsNew Delhi: Nykaa's Founder and chief executive officer Falguni Nayar has stepped in to "guide" and steer the marketing function directly, following...

Is the rise of e-commerce helping affiliate marketing players?

India’s e-commerce industry has witnessed a major breakthrough in the last few years. Increasing Internet penetration, safe and secure payment modes along with aggressive marketing strategies have all played a significant role in the booming e-commerce sector. With digitization...
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Digital Icon: Praveen Srikhande

Praveen Srikhande, The Chief Digital & Information Officer (CDIO) At Aditya Birla Fashion And Retail Ltd., Is Responsible For...
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