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Aditya Birla Fashion and Retail

Aditya Birla’s TMRW to add 25,000 sq. ft. retail space over the next 18 months

Through this collaboration, TMRW’s digital-first brands such as Wrogn, Bewakoof, The Indian Garage Co., and Nobero will open multiple stores across the country Bengaluru: TMRW, the new-age house of brands from the Aditya Birla Group, has partnered with LiteStore, a...

Why India’s Retail, E-Comm & Q-Comm Are Attracting Smart Money

Investor interest in retail is not just a moment—it’s a movement. And 2025 may just go down as the year that Indian retail found its second wind India’s retail engine is humming again—with capital flowing, confidence growing, and consumer-facing businesses...

ABREL sells Century pulp, paper biz to ITC for Rs 3,498 cr

ITC said the acquisition will immediately add significant scale and economies to its existing operations with the potential for further capacity expansion New Delhi: Aditya Birla Real Estate Ltd (ABREL) on Monday announced the sale of its pulp and paper...

Birla’s daughter Ananya announces new beauty and cosmetics venture

Stating that the brands are built for the new age, Birla added that they will challenge conventions and redefine consumer experience Mumbai: Ananya Birla, daughter of billionaire Kumar Mangalam Birla, on Wednesday announced an entry into the fast-growing beauty and...

Aditya Birla Fashion and Retail to raise Rs 2,378 crore from promoters, market

The board has approved a proposal to issue up to 4.08 crore shares of face value of Rs 10 each at issue price of Rs 317.45 aggregating Rs 1,297.50 crore to Pilani Investment and Industries Corporation New Delhi: Aditya Birla...

India has lost one of its tallest leaders, finest economists: K M Birla

Mourning the death of former Prime Minister Manmohan Sing, Birla said over several decades in public life, his intellect, wisdom, and humility stood as exemplars, leaving an indelible mark on the nation's conscience New Delhi: India has lost one of...

Allen Solly unveils new brand Identity, launches largest store in Hyderabad

The store is spread over 5,300 sq. ft. over three floors with 10,000+ styles, a dedicated wedding studio, and on-site professional tailors. New Delhi: Allen Solly, a brand under-owned by Aditya Birla Fashion and Retail, has unveiled a refreshed brand...

ABFRL’s StyleUp opens 30th retail store

Located at Aparna Neo Mall, Nallagandla, the newly opened outlet is the 7th  StyleUp store in Hyderabad Bengaluru: Aditya Birla Fashion and Retail Ltd.’s (ABFRL) multi-brand fashion retail store chain StyleUp has launched its 30th store across the country in Hyderabad,...

ABFRL’s Style Up opens 3rd store in Bengaluru

Located at Jayaprakash Nagar, the new Style Up store marks the 29th location across the country Bengaluru: Aditya Birla Fashion and Retail Ltd’s (ABFRL) fashion retail store chain Style Up has opened its third store in Bengaluru, a company official...

ABFRL’s Tasva enters Kolkata

The new store is located at Woodburn Park, Elgin Road, Kolkata Bengaluru: Continuing its expansion spree, ethnic menswear brand Tasva has entered Kolkata with the launch of its new store located at Woodburn Park, Elgin Road, a company official wrote on...
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Skincare brand Paula’s Choice makes its omnichannel debut in India with Nykaa

Paula’s Choice's foray into Nykaa.com marks a major step in its India expansion strategy, aimed at enhancing accessibility and...
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