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E-Commerce Reach and Revenue Impact
  • National coverage: 100% of serviceable Indian pin codes
  • Platform strategy: Strong presence across marketplaces and quick commerce platforms
  • Revenue enabler: Driving online growth through optimized catalogue, performance marketing, and fulfillment excellence
Key E-Commerce Priorities
  • Scaling quick commerce initiatives
  • Enhancing catalogue and content quality
  • Strengthening replenishment and supply chain integration
Three Key Career Learnings
  • Build strong partnerships, but always stay aligned with core business goals
  • Hire wisely — the right team is critical to long-term success
  • Integrity and transparency are as crucial as capability in maintaining lasting relationships with both internal and external stakeholders
Omnichannel Mantra

"Omnichannel still has a long way to go in India—it's a journey, not a checkbox."Afzal remains passionate about consumer behavior, emerging digital trends, and creating seamless shopping experiences. With a forward-looking mindset, he continues to shape the future of e-commerce at Titan.

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About GreenHonchos

GreenHonchos is a leading Digital Commerce Enabler with an experience of more than a decade of scaling 200+ Global Retail Brands online. We integrate best-in-class global technologies, digital channels of commerce, and bespoke e-commerce strategies for brands to deliver a delightful consumer experience online and achieve high revenue growth. We are excited to extend our partnership to the most promising brands and help growth-focused retail brands in their digital transformation journey right from creating high-converting websites powered by composable commerce technology to crafting brand-native digital content that leads to conversion and retention as well as enabling omnichannel brand growth in the global eCommerce spectrum.