Sheetal Choksi

IRF 2017

Working towards a better customer experience

Sheetal Choksi -
In this day of cookie cutter uniformity, when it comes to garnering consumer loyalty, customer experience seems to be the buzzword. Yet, putting the customer at the centre of business and creating delightful experiences across the buying journey is...
Retail

Is the End Of Season Sale coming to an end?

Sheetal Choksi -
In the beginning, there were a handful of days that we waited for. Of course, birthdays and anniversaries and long weekends topped the list, then only to be joined by the End Of Season Sale days. Today, with the...
Fashion & Lifestyle

Seasonal Sales: Staffing strategies of top retailers

Sheetal Choksi -
It is that time of the year again, when things start to get out of control. Retailers around the nation add more interim sales associates to support the busy sales. Sales contribute 25-30 per cent of the overall sale...
Fashion & Lifestyle

Staffing Strategies During EOSS

Sheetal Choksi -
EOSS contributes 25–30 percent of the overall sales for most retailers and delivers between 1.75 to 2.25 times the sales of normal months. Sheetal Choksi, co-founder and director, Word Hatter pens down the staffing strategies during this time. End of...
Retail

Employees are your partners: Treat them like one!

Sheetal Choksi -
According to Sheetal Choksi, Co-founder, TRRAIN (Trust for Retailers and Retail Associates of India), the success or failure of any business to a large extent depends on its employees. Most companies talk of the importance of treating employees as...

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Food & BeverageIndiaretailing Bureau -

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