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Sheetal Choksi

Working towards a better customer experience

In this day of cookie cutter uniformity, when it comes to garnering consumer loyalty, customer experience seems to be the buzzword. Yet, putting the...

Is the End Of Season Sale coming to an end?

In the beginning, there were a handful of days that we waited for. Of course, birthdays and anniversaries and long weekends topped the list,...

Seasonal Sales: Staffing strategies of top retailers

It is that time of the year again, when things start to get out of control. Retailers around the nation add more interim sales...

Staffing Strategies During EOSS

EOSS contributes 25–30 percent of the overall sales for most retailers and delivers between 1.75 to 2.25 times the sales of normal months. Sheetal...

Employees are your partners: Treat them like one!

According to Sheetal Choksi, Co-founder, TRRAIN (Trust for Retailers and Retail Associates of India), the success or failure of any business to a large...

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