Sheetal Choksi
IRF 2017
Working towards a better customer experience
In this day of cookie cutter uniformity, when it comes to garnering consumer loyalty, customer experience seems to be the buzzword. Yet, putting the...
Retail
Is the End Of Season Sale coming to an end?
In the beginning, there were a handful of days that we waited for. Of course, birthdays and anniversaries and long weekends topped the list,...
Fashion & Lifestyle
Seasonal Sales: Staffing strategies of top retailers
It is that time of the year again, when things start to get out of control. Retailers around the nation add more interim sales...
Fashion & Lifestyle
Staffing Strategies During EOSS
EOSS contributes 25–30 percent of the overall sales for most retailers and delivers between 1.75 to 2.25 times the sales of normal months. Sheetal...
Retail
Employees are your partners: Treat them like one!
According to Sheetal Choksi, Co-founder, TRRAIN (Trust for Retailers and Retail Associates of India), the success or failure of any business to a large...
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How Indian coffee consumption patterns are evolving
Rising disposable incomes, globalisation, and the expansion of international coffee chains are driving this transformation, ushering in a new...
