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Mohit Khattar, Head-Retail Strategy & Branding, Godrej Industries Ltd, Godrej Nature's Basket

Limited Budget? Try building a word of mouth programme instead, says expert

With evolving consumer preferences and media habits, consumers are spending an ever increasing time on their smartphones and on internet. So gaining their attention and...

Expert Opinion: Why front-end retail staff are critical differentiators

Disinterested and indifferent sales personnel in retail stores is a common sight. Staff members, who are plain bored of their jobs or complete misfi...

Expert Speak: Effective leadership styles for retail businesses

Given the constrained levels of profitability in retail, the sheer significance of improved business fundamentals in the industry is high. In this context what...

Expert Speak: Female power in F&G retail

The scenario in the retail industry where men far outnumber women in the workforce may have to do with some of the policies that...

Expert Speak: How brick-and-mortar retailers can build repeat footfall

Creating a retail theatre is the very essence of literally breathing life into a physical store by infusing fresh elements into it and going...

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