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Kishan Modi

How the lockdown gave impetus to regional brands of essentials

The pandemic led sudden lockdown in India, that began towards the end of March’20, had crippled the retail industry and paralyzed the entire supply...

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Rural India a ‘bright star’ for FMCG sales; will continue to outpace urban expansion in Q2 of 2024: Kantar

This growth in the rural areas is helped by region-centric measures by the government in the interim budget earlier...