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Daniel Ervér is new president and CEO for the H&M Group

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Ervér succeeds Helena Helmersson who has decided to step down as CEO and leave the H&M group

Bengaluru: Swedish multinational retail-clothing company H&M has appointed Daniel Ervér as its new president and chief executive officer (CEO), the company said in a press release on Wednesday.

He succeeds Helena Helmersson who has decided to step down as CEO and leave the H&M group.

“As Helena has now chosen to leave the CEO role, we are pleased to appoint Daniel as CEO of the H&M group today. Daniel is a competent, experienced and respected leader and has the qualities needed to continue to develop the H&M group,” said Karl-Johan Persson, chair of the H&M group.

Ervér has worked within the H&M group for 18 years in various roles in different parts of the company. Most recently, he was the head of H&M, which is the largest brand within the H&M group.

“I am both honored and very happy for the board’s confidence and motivated and humbled by the task. Together with all committed colleagues, we will continue to create unbeatable value for our customers and profitable growth. Our focus will be on offering our customers the best combination of fashion, quality, price and sustainability in an inspiring and attractive shopping environment,” said Ervér.

Helmersson has worked for 26 years within the H&M group, of which the last four years as CEO.

“The board of directors would like to express a big thank you to Helena for her valuable contributions during a very intense time. Helena is an appreciated leader that has decisively and effectively led and navigated the H&M group through a time largely marked by pandemic, geopolitical and macro-economic challenges,” said Persson.

“It is with mixed feelings that I have informed the board of directors of my decision to leave the CEO role. I am very proud of what we together have achieved during the last years when we have navigated through pandemic, and several geopolitical and macro-economic challenges. However, it has been very demanding at times for me personally and I now feel that it is time to leave the CEO role, which of course has not been an easy decision,” said Helmersson.

The Swedish fashion brand H&M was founded by Erling Persson in 1947.  In October 2015, the brand entered the Indian market and now stands with 58 stores across 30 cities in the country as of November 2023. It also offers an online shopping experience through its website, app and e-commerce marketplace Myntra.

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