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H&M launches on Myntra

H&M launches on Myntra

Hennes & Mauritz AB (H&M), the international retailer known for fashion and quality at the best price in a...

Responsibly Fashionable: An introduction to sustainability

Perceived as an alternative trend against fast fashion, ‘sustainable fashion’ or ‘eco-friendly’ fashion is the fastest growing design philosophy...
H&M and Klarna grow partnership to US

H&M and Klarna grow partnership to US

H&M and Klarna announced that they have expanded their current partnership agreement to also include the US market, in...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed...

The swing towards casual wear

Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners....

Casualwear market in India and its future dynamics

The casual wear market in India has been growing steadily over the last decade. It has kept the Indian...

Innovation & sustainability rule the Indian casual shirts category

The casual shirts segment is the fastest growing segment in Indian apparel market, owning to the changed consumer preferences.According...
PRM Marketcity: An Opportunity for Brands to Reach an Untapped Consumer Base

PRM Marketcity: An Opportunity for brands to reach an untapped consumer...

PRM Marketcity a marketplace model designed to suit the needs of people residing in Tier III towns across Eastern...
Sustainability & Innovation: The evolution of the Indian denim industry

Sustainability & Innovation: The evolution of the Indian denim industry

India is the fifth largest destination in the global retail space and the Indian apparel industry, the second largest...
H&M launches online shopping in Mexico

H&M launches online shopping in Mexico

H&M has launched its online operations in Mexico.For the H&M online launch, a local campaign was launched featuring four...