It is interesting to note that 3 of the 10 Shopping apps are from the Flipkart stable
New Delhi: Shopping apps secured the second-highest growth score (43.2) worldwide in a recent report titled ‘The mobile app growth’ by Germany-based analytics firm Adjust. And India leads the number in mobile app growth with scores of 31.2.
A mobile growth score by Adjust is designed to measure and determine the performance and potential of applications.
There has been a remarkable surge in online spending in recent years, with 72% preferring apps for their online shopping as per data by New Relic, a US-based observability platform.
In the financial year (FY) 2021, Indians spent over $41 billion on online shopping as per Statista. This is expected to rise by over $129 billion by FY26. The total online consumption is expected to grow from $72 billion in financial year 2021 to over $237 billion in FY26.
With the increase in spending and more companies offering shopping from mobile apps, here’s a look at Google Play Store’s top 10 applications in the shopping category. It is interesting to note that three of the 10 apps are from the Flipkart stable.
Meesho
Founded in 2015 by IIT Delhi graduates Sanjeev Barnwal and Vidit Aatrey, Meesho leads as the top free app in shopping with a 4.4 rating, over 3 million customer reviews and over 100 million downloads. This also aligns with the recent report by the conversation media platform Bobble AI, which found that Meesho outperformed Flipkart, Amazon and Myntra during festive sales riding on tier 2 & tier 3 cities.
The platform witnessed around 1.6 crore new app installs during its flagship festive sale between 6 October and 15 October 2023.
Softbank-backed Meesho’s consolidated revenue from operations was Rs 3,521 crore, up 37% year on year (Y-o-Y). Losses for the period were Rs 141 crore, lower by 90% Y-o-Y in the first half of FY 2024.
Flipkart
Walmart-owned Flipkart is the most downloaded shopping app with over 500 million downloads in the Google Play Store. According to the Google Play Store data, the application ranks second in the shopping app category with a rating of 4.3 and 49 million reviews. In December 2023, Flipkart secured $600 million of funding from US retail giant Walmart at around 5-10% higher valuation. The company posted a 9.4% increase in consolidated net total income to Rs 56,012.8 crore in FY23 from Rs 51,176 crore in FY22. Despite a rise in total income, Flipkart posted a widening consolidated loss to Rs 4,890.6 crore in the financial year 2023 from Rs 3,371.2 crore a year ago.
Shopsy By Flipkart
Shopsy is a zero-commission marketplace model for sellers in India. The application has over 100 million downloads with a rating of 4.2 and over 9 million reviews. The platform has over 15 crore product listings and over 1 lakh trusted suppliers.
Amazon
Amazon has over 100 million downloads with a rating of 4 and over 9 million reviews as per Google Play Store data. The company claimed to have registered 110 crore customer visits, the highest ever for the company, during the Great Indian Festival with 80% of shoppers coming from tier 2 and 3 cities.
Myntra
Flipkart-owned fashion e-commerce company Myntra ranks fifth on the Google Play Store. It has a rating of 4.4 with over 4 million reviews and over 100 million downloads. In December last year, the platform recorded about 75 million new app users in 2023 with its customer base growing by 100% Y-o-Y in the last 18 months. It has also experienced a 70% Y-o-Y surge in app usage in the direct-to-consumer (D2C) sector during the last quarter.
Zepto
Ranked sixth, quick commerce company Zepto has over 10 million downloads with the highest rating of 4.7 and over 4.5 lakh reviews. Zepto is the only quick commerce company that is in the top 10 shopping apps list on Google Play Store. Its competitors Blinkit and Dunzo are under the 50 million download category.
In September 2023, Zepto emerged as the most preferred startup to work for in India, as per a LinkedIn report. Last year, the company raised $200 Million in Series E funding at a valuation of $1.4 Billion. It posted a 300% Y-o-Y growth in sales and will likely achieve $1 Billion in annualised sales within the next few quarters.
Ajio
Reliance Retail-owned e-commerce company Ajio is ranked at number seven on the Google Play Store. It has over 4 million reviews, a 4.3 rating and over 100 million downloads. Ajio is a fashion-first marketplace offering over 1.6 million styles with a wide variety of exclusive international brands, owned labels and homegrown brands.
The company last year announced the launch of Ajiogram, a D2C-focused content-driven interactive e-commerce platform. With this initiative, the e-tailer aims to empower Indian fashion startups and aims to onboard 100 exclusive homegrown D2C brands. The brands will span a wide spectrum of segments from streetwear to fast, artisanal, minimalistic, quiet luxury, slow and sustainable fashion.
Tata Neu
The Tata Group-owned company ranks at number eight with a rating of 4.2 with over 2.3 lakh reviews and over 50 million downloads. It is the only platform in the list that is in the 50 million download category.
OLX
Ranked second last, Amsterdam-based marketplace used-products marketplace OLX has a rating of 4.2 with over 2 million reviews and downloads of over 100 million. Last year, online auto platform Cartrade Tech acquired OLX’s classified and auto business in India for Rs 535.54 crore.
Purplle
Mumbai-based online beauty retailer Purplle is ranked at number 10 with a rating of 4.2 and over 2 lakh reviews and 10 million downloads. Last year in May, one of the company’s shareholders JSW Ventures sold a part of its holding Purplle to the Abu Dhabi Investment Authority (ADIA).
With Inputs from PTI
