How the eyewear retailer Lenskart transitioned from an online-only model to an online+offline model through its in-house capabilities
Lenskart is an e-commerce platform that specialises in eyewear accessories. Peyush Bansal, a former Microsoft employee, founded Lenskart.com in 2010 along with Amit Chaudhary and Sumeet Kapahi. The 13-year old homegrown multinational eyewear retail chain operates more than 1,000 offline stores, three-fourths of which are in India.
