The O2O transition of Lenskart: A Case Study

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How the eyewear retailer Lenskart transitioned from an online-only model to an online+offline model through its in-house capabilities

Lenskart is an e-commerce platform that specialises in eyewear accessories. Peyush Bansal, a former Microsoft employee, founded in 2010 along with Amit Chaudhary and Sumeet Kapahi. The 13-year old homegrown multinational eyewear retail chain operates more than 1,000 offline stores, three-fourths of which are in India.

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