Will Reliance’s relaunch of Campa unleash the next round of cola wars in India?

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While there are a lot of odds stacked against the relaunch of Campa in the Indian carbonated beverage market, experts are hopeful that Reliance will be able to pull off a Jio… Or will it?

Mumbai: Reliance Consumer Products Ltd (RCPL) acquisition of yesteryear’s iconic Indian soda brand Campa Cola has grabbed headlines and airtime. But the question now is whether Reliance will be able to live up to its expectations and take Coke and Pepsi head on in a very competitive market dominated by the two US cola giants.

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