The Reliance Group FMCG company relaunches the 50-year-old beverage brand Campa in three flavours
New Delhi: 2023: Reliance Consumer Products Limited (RCPL), the FMCG company and a wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL) announced the launch of the beverage brand, Campa. The brand has been contemporized for a new-age India, the company said in a release.
The beverage will first be rolled out in Andhra Pradesh and Telegana before going to other states across the country.
The sparkling beverage is being launched in three flavours: Campa cola, Campa lemon and Campa orange. Campa will be available in five pack sizes: a 200 ml, 500 ml and 600 ml, 1,000 ml and 2,000 ml home packs.
RCPL is relaunching the beverage to promote homegrown Indian brands that boast a deep-rooted connect with Indian consumers, the release said.
“By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment. With a rapidly evolving Indian market throwing up more consumption occasions, we are truly excited to bring back Campa, which is yet another bold step forward for our expanding FMCG business,” RCPL spokesperson said about the launch.
Currently, RCPL has various brands in its FMCG portfolio, including Sosyo Hajoori, Lotus Chocolates, Maliban, Independence and Good Life.
Reliance Retail Ventures Limited (RRVL) is the holding company of all the retail businesses under Reliance Industries Limited. RRVL, through its subsidiaries and affiliates, operates integrated Omni-channel network of 17,225 stores and digital commerce platforms across grocery, consumer electronics, fashion and lifestyle and Pharma consumption baskets and has partnered with over 2 million merchants through its New Commerce initiative.
RRVL reported a turnover of Rs 199,704 crore ($ 26.3 billion) and net profit of Rs 7,055 crore ($ 931 million) for the year ended March 31, 2022.