Iki Chic launches IKIFIT for women

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The IKIFIT fitness range of apparel will be available through its website

New Delhi: Women’s wear brand Iki Chic has launched a fitness apparel range IKIFIT that offers a variety of women-focused functional fitness apparel.

The fitness range is made with sweat-wicking materials and is available in bold and vibrant colours in the price range of Rs 500 to Rs 5,000. The range will be available online through its website.

The brand’s best-selling item is its leggings made from polyester and spandex said the brand in a note.

The brand’s second most popular item is its sports bras.

The brand also offers a variety of accessories including headbands, workout towels, water bottles and gym bags.

IKIFIT is committed to sustainability and reducing its impact on the environment by using eco-friendly materials and production methods and also packaging made using recycled materials, the brand added in a note.

Founded in October 2020, Iki Chic, was launched online by a small team of fashion designers. In March 2021, the brand expanded its operations by launching Iki basics. By end of 2022, the brand had more than 75,000 customers.

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