functional
Fashion & Lifestyle
The Landscape and Future of the Indian Sportswear Market
Several factors have stimulated the transformation of sportswear into a fashion statement including the emergence of health and wellness trends, an increase in sporting events, rise of sports celebrities, higher disposable incomes, and a shift in lifestyle patterns towards...
D2C
Iki Chic launches IKIFIT for women
The IKIFIT fitness range of apparel will be available through its website
New Delhi: Women’s wear brand Iki Chic has launched a fitness apparel range IKIFIT that offers a variety of women-focused functional fitness apparel.
The fitness range is made with sweat-wicking materials...
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How fashion brands are leveraging AI
From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop...
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