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E-commerce company Combonation takes the franchise route to expansion

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The company has decided to accelerate its expansion with the help of the franchise-owned company-operated (FOCO) model

Bengaluru: Combonation, a combo deal e-commerce platform has decided to adopt a franchise business model and is inviting franchisees to join its expansion.

The company has decided to take the Franchise-Owned Company-Operated (FOCO) model route to increase its presence. In this model, Combonation will allow the franchisee to oversee the business and finances. It will also provide a lump sum to the franchisee and supervise business operations.

“We wish to encourage new enthusiastic participants to join in the retail industry, while also keeping in mind that not everyone would like to join in by paying a hefty sum,” said Pooja Sodhi, chief executive officer of Combonation.

“All we require from a potential franchisee is a minimum investment of Rs. 50 lakh, and we cover every operating expenses that turn up. Be it electricity and water charges to the rent for the retail space which will be in prime locations, we cover everything and also help the franchisee find a prime and profitable office space,” added Sodhi.

As a franchisee, the business owner will get a guaranteed space at prime locations, as well as zero rental expenses said the company in a release. Combonation will cover major financial requirements and the salaries of the Combonation employees. It will also cover marketing expenses, including hoardings.

Combonation offers combo deals on products across categories such as grocery, personal care, beauty, and home appliances. In September 2022 the brand forayed into offline market with the opening of its first store in Delhi’s GK 1 M-Block market.

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