ITC Master Chef Creations celebrates Republic Day with a sustainable initiative

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With every order, the brand is sending a one-of-a-kind plantable paper flag

Bengaluru: Master Chef Creations by ITC Ltd celebrates Republic Day 2023 with an ecologically-friendly initiative. With every order of Master Chef’s gourmet food, the brand is sending a plantable seed paper Indian flag to consumers. This one-of-a-kind initiative is only available in Bengaluru.

“With this initiative, we aim to bring a change and help people use the Indian flag responsibly. All you have to do is plant the vegetable seed flag in a pot of soil, water it, nurture it, and soon you’ll be able to proudly display a plant, having savoured bites of their chef-crafted dishes,” said the brand in a press release.

Master Chef Creations prepares its gourmet food in ITC’s cloud kitchens and consumers can order through online food delivery platforms like Swiggy and Zomato. In 2022 ITC launched 12 cloud kitchens in Bengaluru.

ITC Ltd is an Indian conglomerate company headquartered in Kolkata. The company has a presence across industries such as FMCG, hotels, software, packaging, paperboards, specialty papers, and agribusiness. 

The brand portfolio consists of ITC Master Chef Creations (premium North Indian), ITC Sunfeast Baked Creations (gourmet bakery and desserts), ITC Aashirvaad Soul Creations, and Biryani Creations by ITC Master Chef. 

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