10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resources
By collaborating, brands and retailers can reach out to new customers and expand their reach in the...
With every order, the brand is sending a one-of-a-kind plantable paper flag
Bengaluru: Master Chef Creations by ITC Ltd celebrates Republic Day 2023 with an ecologically-friendly initiative. With every order of Master Chef’s gourmet food, the brand is sending a...
Over the years, ITC has strengthened its partnership with the retailer community which spans across 2 million channel partners in the network. In the last 2 decades, ITC Ltd. has forayed into the Foods and other FMCG businesses and...
Sunfeast Dark Fantasy from ITC Ltd. has collaborated with Frozen Bottle to launch an exclusive chocolatey menu. This range of indulgent dessert and beverage creations will witness the coming together of two ‘food wizards’ who aspire to serve ‘indulgence...
The government plans to set up a chain of 20 lakh retail shops called 'Suraksha Stores' across India which will provide daily essentials to citizens while maintaining stringent safety norms.
The Suraksha Stores’ initiative will convert neighbourhood kirana stores into...
The demands of the accelerated lifestyles of younger urban consumers and their relatively high levels of health and hygiene awareness, are set to be key factors in the growing uptake in packaged food over unpackaged alternatives.
Furthermore, younger consumers offer...
This is the right time to forge strong relationships with customers so that they stick to a brand and keep coming back for more. The time is also ripe to take a look at how leading retailers are innovating...
Domestic fast moving consumer goods (FMCG) companies have performed significantly well vis-a-vis the multinational companies (MNCs) in India during 2015-16, a research report said on Monday.
"The combined overall revenue of selected eight MNCs during the FY 16 registered a...
Food Safety and Standards Authority (FSSAI) is revising food labelling norms and examining global models, its CEO Pawan Kumar Agarwal said.
"Our labelling provisions are currently under revision. We are looking at Codex norms. We are going beyond that to...
Britannia Industries Ltd on Wednesday said the Delhi High Court did not issue any stay order, as of now, on ITC Ltd's suit, alleging that they had copied the colour combination of ITC's digestive biscuit packs for its recently...