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Madame re-enters the South Extension market

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The new 1,869 sq. ft. store is located at the prime location of South Extension in Delhi

New Delhi: Madame, a western wearwomen’s brand, announced the opening of its latest store in South Delhi’s popular market South Extension. Located in a prime location of the city, the store is 1,869 sq. ft. and has new visual merchandising elements. The store caters to the mid-premium to elite segment of customers, a spokesperson of the brand said.

“The location was carefully selected for its high footfall and being a popular market, also has the presence of other international brands. Interestingly, Madame used to operate a store in the same market from 2012 to 2017, which made it a natural choice for re-opening,” said Akhil Jain, Executive Director, Madame.

Being located at a popular shopping destination in the country’s capital, the brand expects to attract a daily footfall of 150-200 customers at the store.

Launched in the 1980s and headquartered in Gurugram, Madame has over 150 stores across India, of which 21 are in Delhi.

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