Being Omni-Channel: How Being Human became truly phygital with the help of GreenHonchos

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How partnering with GreenHonchos helped Being Human successfully integrate its entire offline-online backend and offer seamless omnichannel experiences to its customers.

Casualwear brand Being Human holds the customer at the centre of all decisions. The team not only wants to create relatable products for its customer but also wants to give them access to the right shopping journey and experience, irrespective of where they shop from.

A purpose-driven brand, Being Human is present at more than 500 retail touchpoints including exclusive stores, multi-brand outlets and e-commerce. As many as 60-70% of its customers are youth–primarily from the Gen Z generation. Therefore, making meaningful conversations with its target audience and is as important for the brand to register sales, as crafting relatable products.

Being Human

The Business Need

Being Human has a strong technology outlook. The brand wanted to build single-window access to all its technology integrations to make processes seamless and integrated. It wanted to simplify customer journeys and improve front-end experience. Towards achieving the same, the brand wanted to create a single stack tech integration of all its functions including warehousing. The brand was motivated to select a partner who could offer a single-view platform for all monitoring.

The Solution

With scalability on the brand’s mind and offering seamless customer journeys at the centre of all decision-making processes, GreenHonchos had to deliver a smooth integration. Enter GreenHoncho’s new-age tech platform – KartmaX.

KartmaX is an enterprise-grade headless e-commerce platform that solves two key challenges that D2C brands face while using other mainstream platforms:  One — factoring in the unique challenges of the Indian e-commerce industry and Two – solving the issues of scalability through its service-oriented architecture. It is a platform trusted by more than 50 leading D2C brands in India. The platform has enabled these brands to seamlessly grow their exclusive online channel with an integrated approach. It promises Performance Assurance, Operational Ease and Enhanced Conversions. It is serverless, and powered with Artificial Intelligence, which ensures an engaging online experience for etail businesses across industry verticals.

The Impact

With GreenHonchos onboard, Being Human brand built a robust integrated backend that allowed them to serve customers better across its physical stores and online. The brand is now trying to build a strong phygital universe and expand its retail footprint across the globe keeping its backend unified with one platform.

Being Human has reported witnessing double-digit growth every quarter since partnering with GreenHonchos.

The brand is developing its phygital experience and looks to convert 30-35% of its sales from online customers as compared to offline. However, the online sales it reiterates will be registered across touchpoints and channels.

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