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Phygital

‘India Phygital Index 2024’ by Fynd, PwC and IMAGES Group

The report elaborates on the omnichannel execution and outcomes of over 200 brands‘India Phygital Index 2024’ report by omnichannel retail platform Fynd and global strategy consulting firm Strategy& (a part of PwC network) powered by IMAGES Group, elaborates on...

Roastea: Using IoT to track customers’ beverage consumption habits

The total addressable market for hot beverages is estimated to be 50,000 crores, while the total addressable market for vending machines in numbers is estimated to be 1,25,000 crores. This made it apt for the founders of Roastea to...

Why the ‘why’ matters in phygital experiences

Experts from brand consultancy Landor & Fitch share insights on digital, design and why doing it all with purpose is critical to making tech-enabled experiences work for a business as well as its customers New Delhi: Digital has merged seamlessly...

Zivame’s online success story leads the way for other online retailers to enter the O2O space

Lavanya Pachisia, chief operating officer – Zivame shares the brand’s online to offline journey and learning over the yearsNew Delhi: Zivame has been one of the most early entrants to enter the offline space post creating a niche for...

For Being Human, Salman’s Khan birthday campaign was a blockbuster

Apparel brand Being Human was able to achieve record-breaking sales through online channels in the days surrounding the Bollywood actor Salman Khan’s birthday which falls on 27 DecemberNew Delhi: Apparel brand Being Human Clothing clocked record-breaking e-commerce sales from...

The Blockchain Benefit

Blockchain can be a powerful enabler for businesses with advantages for consumers as wellBy Kalpana BBlockchain has the potential to impact businesses and society by providing a secure, direct way of exchanging anything of value, such as money, intellectual...

Making it click with the Gen Z

Amit Srivastava, CEO, Smollan India on keeping up with Generation Z shoppers who are smart, determined, picky, spoilt for choice, and will soon have immense buying powerAmit SrivastavaMillennials may have dominated the global population over the past few years,...

Samsung inaugurates its largest experience store in North India

Spread across 3,500 sq. ft., the new Samsung experience store is at Connaught Place in DelhiNew Delhi: Electronics brand Samsung India inaugurated its largest premium experience store spread over two floors across 3,500 sq. ft in North India at Connaught...

Eyewear brand John Jacobs rebrands with a new outlook

With seamless UX in mind, John Jacobs has recently rebranded itself focusing more on phygital capabilitiesAnurima DasJohn Jacobs enters a new era with their changed brand identity, where their tone, style, flair, and look has been transformed to reflect...

Being Omni-Channel: How Being Human became truly phygital with the help of GreenHonchos

How partnering with GreenHonchos helped Being Human successfully integrate its entire offline-online backend and offer seamless omnichannel experiences to its customers.Casualwear brand Being Human holds the customer at the centre of all decisions. The team not only wants to...
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Latest News

Coty-owned beauty brand Max Factor enters India

Its products will be available on e-commerce platforms like Amazon, Myntra, Boddess and Tata Cliq as well as at...
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