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Godrej Interio all set to launch e-commerce platform by April 2017

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Furniture brand Godrej Interio would unveil its own e-commerce platform in India by April 2017 to help customers make choice from a wide range of products.
According to a PTI report: The company has done a three-year-long survey and prepared a roadmap for the purpose. The company is already in a tie-up with Mebelkart, Pepperfry, and Flipkart to serve online customers in the country.
“We will have our e-commerce from next April. Though it’s a very small part of our business, we will soon come up with it,” Assistant Vice President, Integrated Marketing Godrej Interio Bedraj Tripathy, was quoted as saying by PTI.
However, venturing into e-commerce would have no channels-conflicts, Tripathy said.
“It will be an advantage for the customers. But we have planned it in such a manner that it does not affect our channel partners and there is no channel-conflict,” he added.
Godrej Interio is present across the country through 56 exclusive showrooms in 18 cities and 800 dealer outlets. It is a business unit of Godrej & Boyce Mfg. Co — part of the Godrej Group.

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