To have a strong hold in the furniture space, Flipkart has entered into an exclusive partnership with Godrej Interio. The customers can now have an access to exclusive, and unique range of furniture.
According to a report in PTI: Flipkart will offer complete collection of furniture from Godrej Interio, which includes designs for living room, dining room and bedroom, the company said in a statement.
Godrej Interio is looking at a long-term partnership with Flipkart to make its offerings available to a larger online customer base across the country.
The online furniture market is valued at USD 130 million and is expected to grow at a compounded annual rate of 75 per cent and reach over USD 700 million by 2020, according to industry experts.
This growth is to be attributed to the fact that furniture and the home-decor category is evolving beyond its utilitarian value to become part of one’s lifestyle choice.