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Apparate Fashions enters denim segment with VUDU

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Apparate Fashions, the manufacturers of VUDU, is a new-age company that has entered into the fashion business with an aim to create designer brands in the value segment for the young Indian.
The brand VUDU dabbles in the denim wear, casual wear, active (sports) wear and accessories categories, with a target audience of 18-25 year olds.
The brand offers over 100 styles to choose from, with sizes ranging from 30 to 36 inch jeans, in a variety of colours and fits including Contemporary Slim Fit, Skinny Fit and the Weathered Wash look. The denim used it specially dyed and especially long lasting.
Accessories by VUDU include a zip fly, vintage buttons and rivet, authentic gold stitching and trendy fashionable dual colour stitches. Also available are signature back pocket designs – all these complete with finishing techniques like wiskering, scraping, pinching rasin wash, distress treatment and plain rinse.
The Men Behind VUDU
The company is the brainchild of Chakor Jain and Venkat, both veterans in the field of retail.
Jain has 21 years of rich experience in denim fabrics and apparel industry. He was the CEO of Lee for 10 years and has a strong apparel manufacturing background through roles in Arvind, and Mauritius Jeans Plant.
Venkat on the other hand is a strategic leader with 26 years of experience in Business Operations and Finance. He was responsible for growing Arvind Value Fashion Retail into a Rs 700 crore business.
He also successfully launched several private labels including international brands like Cherokee as well as Indian brands like Ruggers, Excalibur and Karigari.

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