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CONSUMPTION ALIVE AND KICKING

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India’s consumption story continued to surge ahead. The entry of foreign retailers —H&M , The Gap, The Children’s Place, Aeropostale, among others — reiterated the mega-market promise that India continues to convey to the world.
One the other side, Yoga icon Baba Ramdev strode confidently into the MNC-dominated FMCG business with the launch of Patanjali Ayurved. Promising to take on well-established (primarily non-Indian) brands in scores of FMCG categories, Ramdev made no secret of his take-no-prisoners intention: to make a Rs 5000-crore Indian FMCG giant. And so far, the record sales numbers, long queues on opening days, and targets for the coming years appear to validate that impressive ambition.

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