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DLF Brands looks to build an interactive online space for kids, parents

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DLF Brands, retailers of 11 global brands in India, including Mother Care, DKNY, Claire and others, reportedly plans to launch an interactive online marketplace focusing on kids and parents.
To begin with, the portal will sell 150-200 brands and 4,000 products. Within a year, it plans to sell 400-500 brands and 10,000 products. Products will range from apparel, toys, books to travel and food, among others. “The firm, led by Timmy Sarna, has invested Rs 25 crore in the business and is looking at revenues of Rs 100 crore in the first year of operations,” Deepak Agarwal, chief executive of DLF Brands, was quoted as saying.
“Apart from our own brands, we have tied up with 30-40 brands for this entry,” added Agarwal.
Unlike other portals, DLF Brands aims to build an interactive platform by adding social blogs, which will allow the parents to discuss their problems, education and shopping. The portal will deliver in 2,500 centres. The company is also expected to start marketplaces in other categories in the coming years.

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