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spot_img Launches Multi-brand Precious Jewellery Store

Must Read has announced the launch of the Precious Jewellery Store. Launched in time to coincide with the wedding season, the new store offers customers a wide range of choice in precious jewellery. Customers can choose from over 22,000 styles of precious jewellery ranging from mangalsutras, necklaces, bangles, earrings to anklets, rings and other accessories like gold coins, toe rings, etc. from leading Indian and international jewellery brands.

Vikas Purohit, Category Lead Fashion, Amazon India,“Much like the West, we in India are also witnessing an increasingly trend in online jewellery shopping. Therefore the launch of India’s largest precious jewellery store is a natural step towards our customer centric approach. This new store with thousands of designs is a trustworthy single point jewellery destination for all – the discerning Indian women, men and children.”

For ease in selection across 22,000+ products, the new precious jewellery Store on has been curated into diamond jewellery, gold jewellery, gemstone jewellery, wedding and engagement rings, gift collection, religious selection and designer jewellery stores, housing exquisite designs from leading brands such as Gitanjali group’s – Asmi, Nakshatra and D’damas, Diti, Gili, Sangini, Aspen, Mehrasons, Ahilya, as well as and and more.

The new Precious Jewellery Store on introduces customers to several exclusive brands and collections including Orra, Mumbai-based Tara Jewellers, the Tanya Rossi Italy line of precious jewellery specially created by India’s finest couture jewellery brand Rose Group as well as Nirvana & new Viola Italiya collections from Gitanjali. All these exclusive collections have been specially created and introduced by the brands for their customers from across India. The store also introduces designer precious jewellery selection from leading jewellery designer Poonam Soni called Jewels Eleven for customers. has partnered with GIA to create ‘Powered by GIA’ buying guides for diamond and gemstone buying as well as buying guides for precious metals, birthstones, size information and conflict free diamond. The Amazon India jewellery customer service team consists of GIA trained professionals who can be reached out to with a single click from the product page. To enhance customer experience, the store promises an intuitive search and browse experience, detailed buying guides, detailed product images, detailed videos along with free 10-day return policy.

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