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Madura Garments e-commerce arm, has tied up with online shopping site It will now be powering with fashion brands like Van Heusen, Louis Philippe, Allen Solly, Peter England and People., website of Madura F&L and Aditya Birla Nuvo Ltd was launched in year 2013. Speaking about the tie-up, Shivanandan Pare, Head – E-commerce, Madura Fashion and Lifestyle  said, “ is extremely excited about reaching out to the 25 million consumers on

This is in continuation to our tradition of making our brands widely available across platforms. We look forward to deeper online consumer understanding as we reach out to the varied consumer base across the country that this online marketplace enjoys.”

Amit Maheshwari, Vice President- Fashion Vertical,, said, “This partnership will enable to capture a much larger consumer mind space as a fastest growing fashion marketplace. Today around 60 per cent of our sales are from the fashion and lifestyle category. Adding such a big catalog of more than 7000 articles from India’s biggest fashion brands will help us cater to a larger audience who are looking to shop for brands.”

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