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Pure Home + Living launches flagship store in Delhi

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DLF Brands Ltd has announced the launch of Pure Home + Living, a complete home solutions store, at DLF Place in Saket, New Delhi. The store offers a wide range of home furnishing, lighting, bathware, glassware products and living products.

The store is built around an area of 20,000 sq.ft with ‘Vignette Style’ of display. Customers will be able to view complete set-ups of bedrooms, living rooms and more in different styles, colours, placements and choice.

Speaking at the launch, Timmy Sarna, vice-chairman, DLF Brands, says, “I am delighted to launch the flagship store of Pure Home + Living today. The store is a dream realised. We have ensured that Pure Home + Living delivers premium quality products at accessible prices.”

Talking about expansion plans, Sarna says, “We plan to launch 30 stores in the next three years and are looking at an investment of Rs.200 crore for these stores.”

Sugato Bose, brand head, Pure Home + Living, says, “The extraordinary products at Pure Home + Living inspire the designer in you and allow you to surround yourself with the things you love, to inspire laughter as well as thought. This is the only store that offers a seasonal colour palette with international forecasting; therefore, every quarter the store will have a new look.

Bose adds, “The home decor market has huge potential as it is growing at 35 per cent annually and we are extremely positive about the response of our target audience.”

DLF Brands Ltd is a fully owned subsidiary of DLF Ltd.

– IndiaRetailing Bureau

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