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Pepperfry sets goal to reach 150 cities in 2-3 years

Currently, the brand operates around 150 stores across nearly 100 cities and aims to expand its presence to around 150 cities within the next 2-3 years Bengaluru: Omnichannel home decor and furniture retail chain Pepperfry is targeting to expand its retail...

Character Licensing Influencing the Kidswear Industry

Today, it is not surprising to find kids glued to the idiot box for several hours at a stretch. The influence of cartoons on kids today is tremendous. Hence, there is little wonder why the marketplace is brimming with...

“Young home ownership is creating a lot of demand in our industry”

Evok, the home interiors retail chain by Hindware Home Retail, has a well thought out brand strategy targeting the youth of the country. D.K. Jairath, COO, Evok, shares his assessment and insights with Tripti Bisht, Assistant Editor - Online...

Home Et Tu unveils store in Delhi

Home Et Tu has launched its first high-end lifestyle store in 'Gallery in MG' Mall, MG Road, Delhi. Spread over 3,000 sq.ft., the flagship retail outlet offers luxurious interiors and furniture, European furnishing fabrics, European cutlery and rugs, and...

Pure Home + Living launches flagship store in Delhi

DLF Brands Ltd has announced the launch of Pure Home + Living, a complete home solutions store, at DLF Place in Saket, New Delhi. The store offers a wide range of home furnishing, lighting, bathware, glassware products and living...

Westwood Lifestyles expands in Delhi

Westwood Lifestyles, a home décor art studio, has recently launched its second studio in the national capital. Situated at Kirti Nagar, Mansarover Garden, the new studio is spread across four floors encompassing 16,500 sq.ft of space. The showroom offers...

Blues Clothing enters luxury home décor

Blues Clothing Company (BCC), a vertically integrated fashion and retail firm for many luxury Italian brands in India, has diversified into interiors and home furnishings. The products are aimed towards well-heeled, globally travelled Indian consumer in the premium to...

Pantaloon Retail to merge home retailing business with itself

To give a boost to its home retailing business, Pantaloon Retail is reportedly set to merge the business with itself. The home retailing business is currently run by Home Solutions Retail India Ltd (HSRIL) with retail stores such as...

HyperCITY expands in India

HyperCITY Retail (I) Limited, launched its much awaited store at Big Thane Shopping Centre, Thane, Maharashtra. After the successful launch of four stores; in Mumbai, Vashi, Jaipur & Hyderabad; HyperCITY Thane is the fifth store in India and third...

Portico to open 20 stores in two years

Portico New York, the home furnishing brand from Creative Portico India Ltd, is looking at the oncoming festival season to rekindle its expansion plans and give a fillip to its business. The retailer is planning to boost same store...
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Amazon readies for pilot of under-15 min delivery of daily essentials in Bengaluru

Amazon's strategy has focused on "selection, value and convenience" and the overall vision is to build a large profitable...
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