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Satya Paul joins hands with American Express

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Satya Paul joined hands for the first time with American Express to showcase its exquisite `The Art of Tarot` collection. The show also commemorated the 25th anniversary of the brand Satya Paul.

The beautiful evolution of fashion, the unison of mystique with inspiration – the collection was unveiled at The Oberoi, New Delhi with Bollywood actor Jacqueline Fernandez as the showstopper for the evening. The fashion show was part of the gala event hosted by American Express and Satya Paul for their exclusive client base.

Speaking on the association with Satya Paul, Shailesh Baidwan, CEO, American Express Banking Corp. said, “The show presented a mesmerizing and captivating collection that appealed to the hearts of true fashion connoisseurs, the quintessential AXP customer. Am sure every one of our card members carried the magical spirit of the evening home; I have already received some great feedback. For us it’s about reaching out to our customers with unparalleled experiences, and we were able to deliver just that through our association with Satya Paul for an exclusive preview of `The art of Tarot` collection.”

Adds Jyoti Narula, MD, Genesis Colors. Private Limited, “We at Satya Paul are delighted to have associated with American Express for the very first time and we could not have had a better collaborator to launch this unique collection. Every piece of the collection has a story to tell and is symbolic with just the right colour combinations and embellishments. We are overwhelmed by the fantastic response we have got on the collection, with so many of the guests having placed orders for their favourite designs from the show.”

Satya Paul’s ‘The Art of Tarot’ collection is designed by multimedia artist Puneet Nanda. He brings forth tarot history by designing beautiful and intriguing pieces of art. He has conceptualized the deck, the collection, and shot the campaign for the collection. For him “tarot is a vast and timeless subject which deals with the whole of life.”

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