Around 80 percent of Indian small business owners are optimistic that their business will survive the COVID-19 pandemic and 71 percent say that they are confident of the measures taken to gain consumer trust, according to the survey by...
Gurugram-based mobile payments network MobiKwik aims to become profitable by April 2018, as it pivots its business strategy to increase presence in the offline space, a senior company official said.
"We expect to become profitable by 2018 and continue to...
Gifts! Who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances are you shall be tying him down to your brand for a good amount of time, or,...
A survey conducted by American Express and Nielsen say that Indians use the Internet to access the shopping sites more than social networking and others.
In a survey named 'Understanding Online Consumers,' American Express and Nielsen studied the patterns of...
Bangalore-based Capillary Technologies has received a funding of Rs 84 crore from Sequoia Capital and Norwest Venture Partners, according to a leading daily. The deal will value the company at over Rs 600 crore. Capillary assists retailers like Benetton,...
In the good old days of pre-web brand-building, marketing thought was often led by the consumer purchase mindset. This was defined as an inverted funnel with awareness as the starting point, leading to consideration and then purchase. While the...
Satya Paul joined hands for the first time with American Express to showcase its exquisite `The Art of Tarot` collection. The show also commemorated the 25th anniversary of the brand Satya Paul.
The beautiful evolution of fashion, the unison of...
Radha Chadha, managing director, Chadha Strategy Consulting, is one of Asia's leading marketing and consumer insights experts. After working with leading advertising agencies – JWT, Ogilvy & Mather, Grey Worldwide, and Bates Asia...
Michael Green, managing director (international markets), IMSG, UK, will partake in a session on ‘Branding & Marketing @ Retail’, at India Retail Forum (IRF), on September 5, 2007. He will be joined in by Santosh Desai, MD & CEO,...