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Michael Green of IMSG will talk retail branding at IRF 2007

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Michael Green, managing director (international markets), IMSG, UK, will partake in a session on ‘Branding & Marketing @ Retail’, at India Retail Forum (IRF), on September 5, 2007. He will be joined in by Santosh Desai, MD & CEO, Future Brands, and Patrick Woodall, director, Pragma, UK.

Green has about 14 years of working experience with multinational as well as domestic retailers and manufacturers in developing markets. He has spent five years working with retailers and manufacturers to train top executives using the ‘storewars’ business simulation

Listed on the London Stock Exchange, IMSG is an international consumer and trade marketing agency with operations in the United Kingdom, India, Russia, Ukraine, Kazakhstan, Hungary, Romania and Turkey. IMSG has been active in India since 2006, owning a majority stake in Candid Marketing, one of India’s leading BTL marketing agencies. Among IMSG’s international clients are Metro, Tesco, Castorama, Wal-Mart, Pepsi, P&G, Mars, Diageo, SAB Miller, Bat, HP, Vodafone, American Express, and Fiat.

IMSG owns the world’s leading business simulation and training programme ‘storewars’. Developed at INSEAD business school, the course helps companies understand and optimise the relationship between retailers and suppliers.

India Retail Forum 2007 will be hosted with global industry participation on September 4-6, at the Renaissance in Mumbai.

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