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Santosh Desai

How Boat rocked India’s market for audibles

Sameer Mehta co-founder of Boat on the remarkable story of a company that started selling mobile phone chargers and later evolved as a leader in audibles and wearables boasting a Rs 4,000 annual turnoverIn 2016, Sameer Mehta and Aman...

CSE recommends ban on celebs endorsing food in high salt, sugar, fat

The Centre for Science and Environment (CSE) has recommended a complete ban on celebrities endorsing foods high in salt, sugar or fat. Delivering her opening address at the briefing, Director General, CSE, Sunita Narain was quoted by PTI as saying,...

‘Amul’s India’ book launched in Mumbai

Gujarat Cooperation Milk Marketing Federation (GCMMF), the largest producer of milk in India under the brand name Amul, has announced the launch of ‘Amul’s India’ book at an event in Mumbai. Amul’s India is based on 50 years of Amul...

Future rejigs top brass

FUTURE Group CEO Kishore Biyani has rejigged the leadership team by reassigning responsibilities following the sudden demise of Raghu Pillai, CEO at Future Value Retail.“We are missing Raghu at the moment as he was one of the key drivers...

Future to launch lingerie Mohina

Future Brands, the wholly-owned subsidiary of the Kishore Biyani-owned Future Group, is entering the lingerie segment with its private label brand Mohina. The brand will be launched by the end of this month. “Brand Mohina will blend Indian imagery...

Future Group to capture the consumer brands market

''India is an extremely 'underbranded' country and Future Group sees this as an opportunity to rewrite brand rules and gain sizeable market share in the branded products space,'' said Kishore Biyani, founder & CEO, Future Group. Adding further, he...

Future Brands to expand portfolio

Future Brands has planned to invest around Rs 50 crore to expand its brand portfolio by including sportswear, skincare and cosmetic products this year.Confirming this, Santosh Desai, managing director and CEO, Future Brands, said, "We are focusing on the...

Titan re-branding itself with new logo and tagline

Titan Industries is planning to invest around Rs 15 crore in the next two years to introduce a re-branding exercise for its brand of watches. The funds will be spent for mass media advertising, below-the-line advertising, and online marketing...

Pantaloon private labels to have their own shops

To create a separate identity and create national brands of its private labels, Pantaloon Retail has transferred some of its private labels to Future Brands. Pantaloon private labels will now move out of Pantaloon stores and probably have their...

Michael Green of IMSG will talk retail branding at IRF 2007

Michael Green, managing director (international markets), IMSG, UK, will partake in a session on ‘Branding & Marketing @ Retail’, at India Retail Forum (IRF), on September 5, 2007. He will be joined in by Santosh Desai, MD & CEO,...
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V2 Retail to open 35-40 new stores, recruit 1500 people

The company plans to invest Rs90-100 crore for the expansion  New Delhi: Value retail chain V2 Retail, on Tuesday, announced its plans...
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