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CK Jeans – Denim X collection

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Following the introduction of Calvin Klein Jeans Body for Fall 2009, a denim offering that was designed for a more contoured, shape-enhancing fit, the brand has introduced an extension of the line for Fall 2010, the Denim X collection. The new ultra skinny and narrow leg denims for men and women have been designed for a lean, slim silhouette.

The collection offers a variety of fits and washes in the Denim X range with an addition and introduction of Jeggings and denim dresses. Body Jeans will be introduced in F/W`10 and will see new washes. From light-weights to heavy-weights along with leather jackets, F/W`10 will have a wide range of winter wear.

The collection in shirts this fall has a wide range of checks and stripes. The solid stretch poplin shirts and denim shirts make a strong comeback which are also going to be featured in the campaign. Piquet polo has been introduced in new styles and colours. T-shirts for men see a large variance from logo to graphics to shaded in basic as well as highlight colors.

The fits include a superior, stretch waistband body, and sits slightly lower on hips with new seaming and darts to control and sculpt. The new ultra skinny and narrow leg for men and women has been designed for a lean, slim silhouette. Contours to the waist for a more exaggerated, flattening fit, and the small back pockets have been strategically angled to lay flatter while a straighter, inverse scooped back yoke provides a form fitting feel. Body slimming; forward curved side seams align and push the body in. Darts at knees and back elongate the body, while front and back center in-seams shape the calves and slim the hips.

New clean technology stretch denim has been used to retain the shape for a smooth and slimmer look, even after repeated washing and wearing. The colours this season are medium to dark indigo washes and black, with gold painted highlights throughout.

Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation, is one of the leading fashion design and marketing studios in the world. It designs and markets women`s and men`s designer apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands under the company include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewellery, coats, fragrances, and cosmetics, as well as products for the home.

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India.

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