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adidas Barricade 6.0 fetes a decade

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Sportswear brand, adidas presents the brand new version of the legendary Barricade. The Barricade 6.0 features unrivalled stability and durability characteristics and surprises with a new design and reduced weight. Justine Henin, Andy Murray, Ana Ivanovic and Jo-Wilfried Tsonga will wear the Barricade 6.0 at the 35th edition BNP Paribas Open in Indian Wells.

“We have sold over 3.5 million pairs since the first Barricade in 2000. So making one of the most successful tennis shoes even better is not an easy challenge, but we did it again! The 6.0 version is even lighter without compromising on stability, comfort and design. All tests and feedback by our players have been excellent,” said Graham Williamson, Vice President Business – Unit Court Sports, adidas.

The first Barricade was introduced ten years ago and it redefined the industry with stability, durability and comfort, which made it the perfect hard-court shoe. The shoe continues its rich tradition and makes this shoe one of the world’s most elite tennis shoes for over a decade.

“I’ve been playing in adidas shoes for a long time now. All my Barricades have been excellent shoes that provided me with the stability and comfort I needed. But the new improved version really feels extremely good on court.” commented Andy Murray, Tennis player.

The Barricade 6.0 is an all-court tennis shoe featuring its unique `claws` technology for perfect forefoot stability during extreme direction changes or lateral movements. Placed further in the forefoot area, the 3-Stripes match with the position of the `claws` and thus create an upper with cleaner lines and a more distinctive design. The shoe also features the Torsion® system for optimal surface adaptation, adiPRENE®+ for forefoot cushioning, and adiWEAR® for better durability.

“The Barricade 6.0 is the most holistic Barricade I have ever designed. I was inspired by futuristic industrial design and every line and detail follows a clear, minimalist design philosophy. The `claws` stability unit and the typical colour block in the midfoot area best demonstrate the interplay of functionality and design. I am also very happy that we designed a women’s model with even softer and rounder lines for a more feminine look,” commented Thomas Weege, Global Head of Footwear Design, who designed all six Barricades.

The women’s model of the Barricade 6.0 is specifically developed for the different needs of female athletes. adidas adjusted the claw stability construction for more forefoot flexibility and shaved off weight without compromising on durability or stability. Whereas the men’s shoe transmits power, speed and athletic force, the women’s version displays a touch of female elegance thanks to softer and finer lines around the claws on the forefoot.

“I’ve celebrated some of my biggest successes in the Barricade. It is good to know that adidas created a shoe that is even better than the one before.” said Justine Henin, Tennis superstar.

A limited edition of 6,000 pairs of the Andy Murray Barricade 6.0 have been pre-launched at selected sportswear retailers. The Barricade 6.0 will retail globally for €130 or $125 in stores worldwide in July. In India it is available for Rs. 7599.

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