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P&G’s entry into hair colour signals its new-found aggression

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The Cincinnati-based FMCG major, Procter & Gamble, is all set to launch Wella Kolestint in India, marking its foray into the consumer hair colour market. This aggressive business move has come after P&G bought Wella, the haircare and beauty company. P&G owns 98.1 percent of Wella voting shares and 79.2 percent of total company shares. Wella Kolestint is the first-ever retail hair colour brand from Wella, which will compete with giants like L’Oreal. “P&G has certainly upped the ante in India. Its entry into hair colour market could be a formidable one, and a likely threat to L’Oreal and Godrej Consumer Products,” says Anand Shah, FMCG Analyst at Securities Firm Angel Broking.

Posted on: 29-9-2010

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