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Haagen-Dazs enters India with Select Citywalk store

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General Mills India Pvt. Ltd opened the first flagship outlet of iconic ice cream brand Haagen-Dazs in India at Select CityWalk Mall, New Delhi on 10th December.

Speaking exclusively to IndiaRetailing, Arindam Haldar, director, Haagen-Dazs & Business Processes, said, “The area of this outlet is 1,400 square feet and we are delighted to serve a wide range of tempting ice-creams from Haagen Dazs — Belgian Chocolate, Choc-choc-chip, Coffee, Vanilla, Chocolate, Mango Sorbet, Cappuccino truffee, Raspberry sorbet, Strawberries cheese cake, Summer Berries & Cream, Mango & Passion fruit, Vanilla Caramel Brownie, Cookies & Cream, Strawberry, etc. along with different cookies and brownies.”

Speaking about the price range, Haldar said, “The price range of these ice creams is between Rs 390 to Rs 450.”

Anindo Mukherji, managing director, General Mills India, said, “Our first flagship outlet in India will provide consumers with the opportunity to enjoy Haagen-Dazs in a cosmopolitan yet relaxed setting, the perfect reflection of Haagen-Dazs’ commitment to innovation, natural goodness and sophistication.”

Haagen-Dazs joins General Mills India’s repertoire of food brands in the Indian market — Pillsbury, Betty Crocker Mixes, Green Giant and Nature Valley Crunchy Granola bars.

Haagen-Dazs, which created the super-premium ice-cream category in 1961, is today sold in more than 50 countries across the globe. The brand has over 900 shops worldwide. General Mills, headquartered in US, had a fiscal 2008 net sales of USD 14.9 bn including the company’s $ 1.2 bn proportionate share of net sales from JVs.

Häagen-Dazs was bought by Pillsbury in 1983, which had earlier been bought by General Mills in 2001. However, in the United States and Canada, Häagen-Dazs products are produced by Nestlé.

— Diwakar Kumar

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