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Reliance to take Campa Cola to global markets, starting with Asia and Africa: Isha Ambani at RIL AGM

Reliance Retail, after acquiring Campa Cola from Pure Drinks Group for Rs 22 crore last year, re-launched it and the product is available in selected marketsNew Delhi: Reliance Retail is scaling up the production of the home-grown cola brand...

Reliance Consumer partners General Mills, forays into snacks category

Its step-down FMCG arm Reliance Consumer Products Limited (RCPL) announced its foray into the western snacks category with the launch of Alan's Bugles in the Indian marketNew Delhi: Reliance Retail has partnered with General Mills, a leading US-based multinational manufacturer...

Retail costs involved in brand building

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Building a brand and executing a successful retail strategy for it is the top most concern of all...

Big firms like ITC, HUL, Cargill to begin fortifying wheat flour

Food regulator FSSAI said major wheat-flour brands like ITC, HUL, Cargill and Patanjali would begin to fortify wheat flour with iron, folic acid and vitamin B-12. According to a PTI report: Fortification means deliberately increasing the content of essential micronutrients...

Global Food Retail Leaders kick off India Food Forum

India Food Forum 2015, the premier knowledge and networking platform of Indian food retail and foodservice sectors, opened today to host a star-studded gathering of some of India's most progressive retail majors, food, FMCG and food technology and support...

Cold War

The ice-cream market is evolving with new and unusual flavours, textures and fusions, while a growing consumer base, product acceptability, and stiff competition is pushing operators to strive for competitive advantages through innovations in product offerings and delivery of...

Arvind Chaudhary, CMO, Wal Mart India Passes Away

Arvind Chaudhary, Chief Merchandising Officer at Wal Mart India, has passed away after a brief illness, in Gurgaon. He was 52 years old. He has worked with leading retail companies of the country, in various capacities. He has been...

Breakfast Trends: Need for protein

Of all the factors driving food purchases today, the spotlight perhaps shines brightest on fibre and high-quality protein, two trends significantly impacting cereal, meat and eggs — categories vital to the breakfast daypart.The “need for protein” is a top...

Think Pink

National Breast Cancer Awareness Month may not be until October, but many grocery retailers and suppliers in the U.S. are equally committed to combating the deadly disease through year-round initiatives. Nevertheless, the month-long occasion is when such promotions are...

Global ice cream brand Haagen-Dazs expands in India

Super-premium ice cream brand Haagen-Dazs, introduced in India by General Mills India Pvt Ltd, has recently opened a flagship outlet at Terminal 3 of Indira Gandhi International Airport, Delhi. The brand's first outlet in India came up at Select...
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Digital Icon : Parth Patel

As the e-commerce head for Kisna & Diamond Jewellery, Parth Patel has a passion for leveraging digital platforms to...
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