Hamdard forays into lifestyle wellness space

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Hamdard (Wakf) Laboratories, India’s leading health and wellness company and pioneer of Unani medicines, announced its foray into lifestyle wellness space by unveiling ‘Nature Wonder’ range of OTC products for lifestyle disorders.

The new range expands Hamdard’s consumer healthcare portfolio, which straddles brands such as Safi, Cinkara and Joshina. Further, the company plans to double its OTC revenues to Rs 2 billion over the next four years, according to a company press release.

“An increasing proportion of India’s population is today prone to lifestyle disorders such as heart disease, hypertension, obesity, diabetes, chronic liver diseases in early years of their life. ‘Nature Wonder’ products, which are natural, toxic-free and therefore safe to use, will give urban India clinically tested medicines to manage and alleviate their lifestyle disorders,” said Arshad Siddiqui, chief marketing officer – Hamdard (Wakf) Laboratories.

“Our decision to expand the consumer healthcare portfolio is aimed to offer Unani products in contemporary formats to modern day consumers,” said Asad Mueed, director, Hamdard.

— IndiaRetailing Bureau

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