K Factor bags three new accounts

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Shivjeet Kullar’s K Factor is on a high with three big names in its client portfolio. The agency has bagged branding duties for Modi Revlon, Kishore Biyani-funded Biba, and League One, a network retail advertising medium.

“These businesses suit our portfolio as we like to do high-design, high-impact work, and that’s exactly what these brands need,” said Shantomoy Ray, VP & director, client services, K Factor.

“Our team is really looking forward to sinking their creative teeth into these brands,” added MunMun Aggarwal, creative head.

The boom in the business of retail has brought with it opportunities in advertising and branding business. The near future is bound to see more such small-time agencies and entrepreneurs bagging the biggies with their creativity and talent.

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