H&M

Hennes & Mauritz AB (H&M), the international retailer known for fashion and quality at the best price in a sustainable way, drums up to its launch debut on Myntra on August 20, 2019 at 8 pm.With the H&M launch...

Perceived as an alternative trend against fast fashion, ‘sustainable fashion’ or ‘eco-friendly’ fashion is the fastest growing design philosophy and trend across the globe today. The goal here is to create a system which can be supported indefinitely in...

H&M and Klarna announced that they have expanded their current partnership agreement to also include the US market, in the development of an unrivalled payments and shopping experience across touchpoints.Together, H&M and Klarna are aiming at further integrating H&M's...

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...

Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners. Be it interpersonal relations, lifestyles, careers and job roles etc. this trend is visible all across. The new generation is...

The casual wear market in India has been growing steadily over the last decade. It has kept the Indian consumer satisfied and engaged with constant re-invention from existing brands and launch of several new local and international brands. Casual...

The casual shirts segment is the fastest growing segment in Indian apparel market, owning to the changed consumer preferences.According to Frost & Sullivan, the men’s shirts market in India is valued at Rs 371 billion, and it is the...

PRM Marketcity a marketplace model designed to suit the needs of people residing in Tier III towns across Eastern India. It is an opportunity for brands across the country to access millions of untapped customers who are still not...

India is the fifth largest destination in the global retail space and the Indian apparel industry, the second largest contributor in the retail industry. Basis industry statistics, denim is the single largest leading segment in the global fashion industry....

H&M has launched its online operations in Mexico.For the H&M online launch, a local campaign was launched featuring four Mexican talents: Danna Paola (actress and singer), Mario Bautista (singer), Paulina Goto (actress and singer) and Jose Pablo Minor (actor)....